The challenge
For a marketplace like Unbiased, visibility is structurally difficult. When someone asks an AI assistant how to find a financial adviser, choose a mortgage broker or compare pension options, the model can recommend a bank, a directory, a named provider or a competitor platform.
The brand therefore needed more than broad awareness. It needed to be associated with specific, commercially valuable questions and supported by evidence that reflected the trust requirements of financial services.
The strategy
PromptRadar built the communications program around the decisions people make before they ever contact an adviser.
We mapped the language buyers use across financial advice, mortgages, pensions, protection and investments, then aligned expert commentary, educational content and third-party authority activity with those themes.
The work included:
- 1.Consumer-led story development. Complex financial topics were translated into useful, media-ready insights focused on the decisions and concerns facing real consumers.
- 2.Expert positioning. Unbiased's market knowledge was developed into credible commentary for financial, consumer and fintech conversations.
- 3.Third-party corroboration. Relevant coverage and authority placements strengthened the relationship between the Unbiased brand and the financial topics on which it wanted to be recommended.
- 4.Scaled AI visibility tracking. More than 303,000 prompts were monitored across the four major AI platforms, providing a live view of category position and competitor movement.
The result
By month five, Unbiased was ahead of its original program targets. AI mention share across tracked prompts had grown by 321%, and the brand had reached top-three positions across high-value financial advice queries.
The program also created a repeatable intelligence loop. Prompt performance showed which consumer issues were gaining traction, which competitors were being recommended and where additional evidence or media authority was needed. PR activity could then be directed toward the topics most likely to influence discovery and enquiry.
Why it worked
In financial services, authority depends on usefulness and trust. The campaign connected Unbiased with the real questions consumers ask, while building the independent signals that help buyers and AI systems distinguish a credible marketplace from a generic comparison brand.