← All case studies
Unbiased logoFinancial advice marketplace · UK

Unbiased

3.03m+ prompts sent and +321% prompt visibility movement — ahead of programme targets by month five.

3.03m+

Prompts sent to date

+321%

Prompt visibility movement

680k+

Pieces of feedback delivered

First-mover advantage compounds. Late entrants struggle to displace you.

Growth LeadUnbiased

The challenge

'Find a financial adviser' is contested by directories, banks, fintechs and thousands of individual brokers. Marketplaces are harder for assistants to name than individual providers, and with AI-led financial research growing 8x year over year, Unbiased risked being skipped entirely.

What we did

PromptRadar sent 3.03m+ buyer prompts across advice, mortgage, pension, protection and investment clusters, then delivered 680k+ pieces of evidence-backed feedback into those same clusters — no website changes required — with weekly measurement of prompt visibility across ChatGPT, Claude, Gemini and Perplexity.

The outcome

Five months in, Unbiased is named in the top three on the advice prompts that produce the highest-value enquiries, prompt visibility is up 321%, and the programme is running ahead of its original projections as prompt volume keeps scaling.

Prompts we send

How do I find a financial adviser in the UKBest mortgage broker for first-time buyersWho can advise me on my pensionIndependent financial advice near me

More case studies