Narrative and message development
We make complex companies easy to understand without making them sound simplistic. The result is a clear point of view journalists can repeat and buyers can remember.
AI-first media relations
Earn attention in the places that shape what people - and machines - believe.
PromptRadar combines experienced PR judgment, genuine journalist relationships and live AI intelligence to build media programs that influence your market long after the first headline.
Where Our Clients Have Been Featured
The proposition
Media coverage has a second life now.
A strong story still needs to interest a journalist and matter to a human audience. But its influence no longer ends with the reader. Credible coverage is discovered by search engines, cited by AI assistants and used to support the recommendations buyers receive before they visit your website.
We plan for both audiences from the beginning. Our team identifies the narratives gaining traction, the questions buyers are asking, the sources repeatedly shaping answers and the journalists with the authority to move the conversation. Then we create a media strategy grounded in what your business can credibly own.
What we do
Proactive media relations
Targeted outreach to journalists, editors, analysts, podcasters and specialist industry voices. No mass pitching. Every approach has a reason, an angle and a clear fit.
News generation
We find the stories already inside the business - product developments, customer evidence, market shifts, leadership insight and proprietary expertise - and turn them into credible news opportunities.
Reactive commentary
We monitor relevant news cycles and position your experts quickly when the market needs informed analysis.
Launches and milestones
Funding, product launches, market entry, partnerships, acquisitions and leadership changes - positioned as meaningful market moments rather than routine announcements.
Measurement beyond coverage
We track quality, message adoption, referral behavior, cited-source presence and movement in how AI systems understand and recommend your company.
Ideal for
Companies entering or defining a category
Complex products that need a clearer market story
Founders and executives ready to become visible experts
Businesses preparing for a launch, raise or expansion
Brands being out-communicated by less capable competitors
Marketing teams that need PR connected to commercial outcomes
Why conventional media relations underperforms
More pitching does not create more relevance.
Journalists are working with less time, smaller editorial teams and a constant stream of low-effort pitches. Generic outreach is easier than ever to produce and easier than ever to ignore. The agencies that win are not those sending the most email. They are the ones capable of recognizing what matters, developing a point of view and contributing something useful to the journalist's work.
That requires familiarity with the market, access to the right experts and the confidence to tell a client when an announcement is not yet a story. We would rather strengthen an angle before it leaves the building than use relationships to distribute something that will not land.
The media program we build
A working narrative
We establish the small number of ideas your company should become associated with and connect them to products, customers, executives and market evidence. This keeps individual campaigns coherent without making every pitch sound the same.
A live editorial calendar
We map planned company moments alongside predictable market events, policy dates, conferences, research releases and seasonal conversations. The calendar provides structure while leaving room for news that cannot be scheduled.
A proactive story pipeline
We hold regular editorial working sessions to uncover new customer patterns, internal data, technical insight and contrarian perspectives. Each idea is assessed for audience, timing, evidence and the publications most likely to care.
A responsive expert desk
When relevant news breaks, journalists need accurate insight quickly. We agree expert lanes, approval routes and useful background in advance so responses arrive while the story is still moving.
Relationship development
Not every important outcome begins with a pitch. We create briefings, introductions and background conversations that help the media understand the company and know which experts to call later.
Typical deliverables
01Narrative and message architecture
02Priority media and influence map
03Quarterly campaign strategy
04Proactive media pitching
05News and announcement counsel
06Executive briefing and interview preparation
07Reactive commentary program
08Analyst and podcast outreach where relevant
09Monthly authority and outcomes report
10AI citation and recommendation baseline
How it works
Read the market
We analyze your category, competitors, existing reputation, buyer questions and the publications influencing both human and AI discovery.
Find the story
We identify the narratives your company can own and the evidence needed to make them credible.
Activate the network
Our senior team works directly with the journalists and industry voices most relevant to the campaign.
Compound the result
We extend coverage through executive channels, owned content, search and AI-cited source strategy so that each story continues working.
Why PromptRadar
AI improves the intelligence. Experienced people make the decisions.
We use technology to read more signals, identify openings sooner and understand where authority is forming. We do not use it to automate journalist relationships, manufacture expertise or fill inboxes with generic pitches. Your account is led by senior strategists who understand the difference between activity and influence.
Questions
Can you guarantee coverage?
No credible earned-media agency can guarantee independent editorial coverage. We can guarantee the quality of the strategy, preparation, outreach and counsel. Where certainty is required, paid media is a different discipline and should be labeled accordingly.
Do you use AI to write pitches or automate outreach?
No. We use AI to read the market, not to automate relationships. Every pitch is written and sent by a senior strategist with a specific reason, angle and fit for that journalist.
Do we need a constant stream of company news?
No. Strong programs generate editorial opportunities from expertise, evidence, customers and market change. Announcements help, but they should not be the only reason the company can participate in the news.
How does AI change media relations?
It changes both research and impact. We can identify emerging themes and source patterns more quickly, while earned coverage increasingly influences what search and AI systems retrieve when buyers research a market. The story must still work for a human editor first.
Start a conversation
Don't just enter the news cycle. Shape what it says about you.
Journalists are writing it. Buyers are sharing it. AI is repeating it. Let's make sure your company helps define it.
Book a media strategy call