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Insights

Ideas for the new reputation landscape.

Analysis on earned media, category authority and the sources shaping AI recommendations.

  • Forbes
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  • USA Today
  • The Times
  • HubSpot
  • The Drum
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Latest thinking

Research, analysis and practical guidance.

October 6, 2026 · 8 min read

Why Earned Media Matters More in the Age of AI Search

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October 6, 2026 · 8 min read

How Public Relations Influences AI Recommendations

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October 6, 2026 · 8 min read

What Is AI-First PR? A Practical Guide for Modern Brands

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