Market studies
Original investigations into buyer behavior, industry change, adoption, risk and emerging priorities.
Original research & data
Create the evidence your market cannot ignore.
PromptRadar turns proprietary insight, market data and carefully designed research into authoritative stories journalists want to cover and AI systems can cite.
Where Our Clients Have Been Featured
The proposition
Opinions compete. Original evidence leads.
Most companies publish commentary on conversations somebody else started. Original research gives your brand the chance to start one.
A strong data campaign can generate headlines, strengthen a category position, open doors with journalists and create a reference point that remains useful for months or years. It also gives search and AI systems a primary source to retrieve when people ask about your market.
We develop research with the story built in - not data for data's sake and not a survey assembled after the headline has already been chosen.
What we create
Category indexes
Repeatable rankings, benchmarks and measurement frameworks capable of becoming recognized market references.
Customer-data stories
Privacy-safe analysis of the patterns already present in your platform, product or customer base.
Surveys and opinion research
Methodologically credible research designed around questions the media and your buyers genuinely care about.
Annual flagship reports
Ownable editorial properties that build recognition, links and authority with every edition.
Rapid-response data
Timely analysis that enables your experts to add evidence - not just opinion - to a fast-moving news cycle.
Ideal for
Companies with proprietary data nobody else can access
Brands seeking a defensible thought-leadership platform
Categories crowded with interchangeable opinions
Businesses launching or reframing a market
Teams that want a repeatable annual campaign property
Experts who need stronger evidence behind their point of view
Why most branded research disappears
A percentage is not automatically a story.
Many surveys begin with a desired headline and work backwards. The result may support a campaign claim, but it rarely teaches a journalist or buyer anything they did not already suspect.
We start with a genuine information gap. What does the market repeatedly debate without evidence? Which buyer behavior is changing? What does the company know because of its position that others cannot easily observe? The strongest research gives the audience a new fact, a useful benchmark or a better way to interpret the category.
From question to campaign
Research strategy
We define the audience, editorial opportunity and authority objective before deciding whether the answer requires a survey, platform-data analysis, expert panel or mixed method.
Methodology and fieldwork
We work with the client and appropriate research partners to create a defensible sample, transparent methodology and questions that produce meaningful distinctions rather than superficial agreement.
Editorial analysis
The biggest number is not always the strongest story. We examine demographic differences, contradictions, changes over time and connections to live market events. Findings are stress-tested before they become claims.
Narrative and assets
We create the campaign narrative, report copy, media materials, executive commentary and the visual evidence required to make the findings accessible.
Launch and extension
Priority journalists may receive advance briefings or exclusives. After launch, the findings can support bylines, conference submissions, sales materials, executive content and further sector-specific stories.
Typical deliverables
01Research opportunity and whitespace analysis
02Research concept and editorial hypothesis
03Questionnaire or data specification
04Methodology and claims review
05Full findings analysis
06Campaign name and narrative
07Report or digital hub copy
08Media release and tailored pitches
09Executive briefing document
10Supporting charts and data tables
11Launch and follow-on media program
12Citation and backlink monitoring
Our campaign system
Find the unanswered question
We analyze media coverage, buyer prompts, competitor narratives and gaps in existing research.
Design for credibility
We define the sample, methodology, questions and limitations before collection begins.
Extract the real story
Our strategists interrogate the findings to identify what is genuinely new, surprising or consequential.
Build the campaign
We produce the report, narrative, media materials, visual assets and executive commentary required for launch.
Take it to market
We pitch relevant journalists, brief priority contacts and extend the research through executive and owned channels.
Make it compound
The findings become future commentary, presentations, sales evidence, search assets and citable sources across AI discovery.
Why PromptRadar
We design research for authority, not content volume.
Our intelligence layer shows us which questions are recurring, which claims lack evidence and which sources currently define the category. That helps us create research with a clear role in the market - and a better reason to be referenced.
Questions
Do we need proprietary product data?
No. Product data can be powerful, but independent surveys, expert panels and public-data analysis can also produce authoritative campaigns. The method should fit the question.
How large should a survey sample be?
It depends on the population, markets and comparisons the campaign needs to support. We determine the sample with the research partner rather than treating one headline number as universally sufficient.
Can one study generate more than one story?
Usually. A well-designed study contains a flagship narrative plus secondary angles for vertical, regional and executive audiences. We plan those possibilities before fieldwork so the research can compound without being stretched beyond the evidence.
Will AI systems cite the research?
No agency can guarantee citation. Clear methodology, original evidence, accessible publishing and credible media coverage increase the usefulness and retrievability of the work. We measure whether the report and its coverage begin appearing in relevant answer environments.
Start a conversation
Give the market something worth repeating.
Journalists are writing it. Buyers are sharing it. AI is repeating it. Let's make sure your company helps define it.
Discuss a research campaign