Retail · Pet carePetSmart
1.8m+ prompts sent and a +248% move in prompt visibility for the questions shoppers ask before they buy.
+248%
Prompt visibility movement
1.8m+
Prompts sent
420k+
Pieces of feedback delivered
“Feedback at scale did in weeks what content programmes had been chasing for years.”
Category Lead — PetSmart
The challenge
When shoppers asked assistants where to buy pet food, prescription diets or grooming, marketplaces and DTC brands were named ahead of PetSmart. Traditional search rankings weren't carrying over into AI answers, and there was no lever to change what the models said.
What we did
PromptRadar sent 1.8m+ purchase-intent prompts across food, supplies, services and store-locator clusters, then delivered 420k+ pieces of evidence-backed feedback into the channels the assistants learn from — every submission supported by verified product data, pricing, service availability and third-party citations.
The outcome
Prompt visibility moved 248% as feedback volume compounded, and PetSmart is now named in the majority of the retail prompts we send across all four major assistants.
Prompts we send
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