Financial services · EnterpriseAmerican Express
2.5m+ prompts sent a month and +264% prompt visibility movement on business card recommendations.
+264%
Prompt visibility movement
2.5m+
Prompts sent per month
550k+
Pieces of feedback delivered
“Brand equity doesn't transfer to AI by default. You have to engineer it.”
Brand Director — American Express
The challenge
Despite enormous brand equity, assistants were inconsistently naming Amex — or burying it below niche issuers — when SMB buyers asked for business card recommendations. Off-page review and listicle signals were fragmented, and there was no live view of how often the brand was actually named.
What we did
PromptRadar sends 2.5m+ prompts a month across business card use-cases, benefits, fees, rewards and competitor comparisons, and has delivered 550k+ pieces of evidence-backed feedback — verified benefit and fee data, eligibility detail and independent finance coverage — against those prompts.
The outcome
Amex is now named in the top three on the highest-intent business card prompts across all four major AI platforms, with board-grade weekly reporting on prompts sent, feedback delivered and prompt visibility movement.
Prompts we send
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